As a small business owner, building meaningful relationships with your customers is never easy—especially in the online space. It can often feel like a one-way conversation. That’s why, for us, attending markets is such an essential part of our business strategy.

One of the best aspects of attending markets is the chance to connect with people face-to-face. While running an online business allows us to reach customers far and wide, it’s in these in-person moments that we get to truly engage with them. Each market brings new faces, new experiences, and a variety of personalities—making every encounter unique.

Some customers love to browse and take their time, while others dive straight into a conversation about the products we offer. Then, there are those who want to share their stories, passions, and even just chat about their day. Every interaction—whether a question, a compliment, or even a simple “Hi”—leaves an impact. It's a reminder that our small business is making a difference, no matter how big or small.

From the moment we start planning for a market day—deciding how our stall should look, what products to highlight, and how to present our brand—it becomes an opportunity to showcase our story. Setting up and waiting for the first customer to arrive is not just about making a sale; it’s about expressing who we are, what we stand for, and why we’re passionate about our business.

At markets, our brand isn’t just something displayed on a website—it’s something tangible. It’s in the way our products are presented, in the energy we bring to our stall, and in the conversations, we have with customers. It’s an immersive experience that helps people connect with us on a deeper level.

So, the next time you visit your local market, take a moment to say “Hi.” Whether you're purchasing something or just passing by, a simple greeting can mean more than you think. To us stall holders, it's a reminder of why we do what we do—connecting with real people, sharing our passions, and hearing the stories of those who appreciate what we offer.

Markets are an essential part of our small business journey. They’re a place where our brand and passion can be seen, heard, and felt. And to every customer we meet, whether they buy from us or not, we are thankful for the connection. It’s that connection that keeps us moving forward and reminds us that we’re on the right path.