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Luxury for all: Designing scents beyond gender

Kayla- Sonhe Collective on 17th Jul 2025

When I created my collection of luxury scented products, I had one clear goal in mind: to design something for everyone.

Fragrance is deeply personal. It connects to memory, emotion, and identity. Yet for so long, scents have been divided into categories — “for him” or “for her.” I wanted to change that. My range of candles, reed diffusers, wax melts, and room sprays have been created with the belief that luxury should be inclusive and that scent should be chosen based on what moves you — not what box you’ve been put in.

Take my masculine scents: they’re bold, grounded, and complex — and while traditionally targeted toward men, I’ve found that many women are drawn to them just as much. There’s something undeniably empowering about a scent that’s rich, smoky, or woodsy — and it’s not limited to any one gender.

Then there are the feminine scents — softer, floral, or sweeter profiles that are beautifully layered and universally loved. Men have shared with me how much they enjoy these aromas in their homes and even on themselves. Scent doesn’t ask questions — it simply surrounds, comforts, and transforms.

That’s why I don’t label my scents by gender. Instead, I invite you to explore, to be guided by your senses, and to choose what speaks to you.

Because at the heart of my brand is this belief: Luxury is for everyone.